Trung Nguyen Legend Thien Capsule

Company Profile

TRUNG NGUYÊN LEGEND – THE ENERGY COFFEE THAT CHANGES LIFEEstablished in 1996 with the aspiration to become “The No. 1 Group, dominate comprehensively and globally” and with the Different, Special, Unique Strategy, Trung Nguyen Legend Group under the guidance of the Founder- CHAIRMAN DANG LE NGUYEN VU has developed strongly and comprehensively and achieved important results: special, distinctive and popular energy coffee products across the world, the Energy Coffee That Changes Life shop chain and many projects and programs serving the young startup community have been formed and developed..

Up to now, Trung Nguyên Legend coffee products have been exported to more than 80 countries and territories and selected to be the “diplomatic ambassador” connecting Vietnamese culture to the world, serving at global summits such as APEC, ASEM, ASEAN, WEF, etc. The outstanding feature of Trung Nguyên Legend is that it is a national brand and G7 is the most favorite brand. In particular, in China, G7 Paper Cup with the updated product design has conquered and led in the minds of international coffee lovers, especially young people and become the favorite and most-trusted brand here (according to China brand - China's leading brand rating agency). The Journey From The Heart - The Great Wisdom Journey - Startup to Build Country for 30 million Vietnamese young people is constantly being promoted through the donation of tens of millions of books from Life-Changing Foundation Bookcase to equip the young people with the power of knowledge, thereby transforming into physical strength, creating the strength of the nation, to build Vietnam to become a country of Intelligence - a model country.

+ Packing: 16 bags/ carton

+ Lead time: 7-20 days

+ Shipping: Cat Lai port

Our Story

In 1996, Trung Nguyen was a small business producing coffee in the Ban Me Thuot Province. At that time Vietnam had risen once again to be one of the leading coffee producers in the world, almost exclusively exporting “green” coffee (unroasted beans) that were sold on the commodity market. This meant that Vietnamese exporters had no control over the final quality of the coffee, nor its price.

Roughly, in the central part of Vietnam, (near the border with the lower part of Laos and northeastern Cambodia border) lies the region of “Central Highlands”. Due to the perfect combination of the right altitude, soil composition, natural conditions and temperature, this area is one of the “Top 10” best regions for growing the finest coffee in the world. Yet the region has had no control over its own destiny to produce this once popular and requested coffee.

The owners of Trung Nguyen recognized that in order to be able to produce true “gourmet” coffee and to be reasonably independent of world commodity markets, it was necessary to return to the best possible growing and processing techniques to produce a world-class coffee and carry it through all the way to the packaged product.

After the revival of this exotic coffee, Trung Nguyen developed the first Vietnamese franchise of coffee houses and has expanded throughout Vietnam and a number of other countries.

Trung Nguyen has won numerous prizes and titles for the entrepreneurial achievements of the company as well as its enlightening business practices, and the excellent products. Now it’s the largest producer, processor and exporter of coffee in Vietnam.